Chocolate outside. Peanut butter inside. Trouble everywhere.

The format / 02

Boxed for one more.

Bright, legible packaging that feels at home in the snack aisle, at the checkout and in the pantry.

A bite sized reason to pause everything else for a second.

SNACKER
DOODLE
Chocolate + peanut butter
Illustration of a chocolate square with a peanut butter centre
Little squares. Big craving.
BOX
CONCEPT

The front of the box

Recognizable from six feet away.

Warm yellow carries the brand. The chocolate square carries the appetite. Oversized lettering means you can find Snackerdoodle before you read the shelf tag.

A final retail pack will need measured weight, complete ingredient list, nutrition facts, allergen statements, manufacturer details and any required labeling for its sales market. The visual here is a packaging concept.

Packaging architecture

One snack. Three occasions.

These are proposed formats for testing, not products currently available to order. Choose a format to try the bag prototype.

Pocket

The single

One individually wrapped snack for counters, cafés and impulse moments.

Illustrated snack

Proposed retail format

$2.00*
Pantry

The box

A shareable carton that becomes the familiar pantry fixture.

Illustrated snack

Proposed retail format

$7.00*
Gathering

The party box

More squares for movie nights, shared desks and just because.

Illustrated snack

Proposed retail format

$14.00*

* All shown prices are illustrative prototype values for testing the shopping experience. Pack counts, weights, pricing and product availability have not been set. Checkout is disabled.

Design principle

Say what it is.

The front should identify chocolate and peanut butter immediately. The side should tell the complete ingredient and allergen story when the formulation is finished. The back should have room for a short brand story without crowding required facts.

More than a pretty box

Material choice, protection of the chocolate, shipping, retail shelf dimensions and disposal guidance belong in the same packaging decision. A designed front is only the beginning.

Retail conversation