Meet the filled little square
It starts with a crunch.
A crisp chocolate shell. A soft peanut butter centre. An irresistibly tidy little square designed for gloriously untidy snack moments.
A snack concept in development. The packaging shown is a design study.
The whole proposition
A square with layers.
Small enough to share. Good enough to question that decision. Snackerdoodle is being designed as a boxed chocolate and peanut butter filled snack with a crisp bite and a soft middle.
Look insidehello, centre.A little more detail
Three acts. One bite.
A chocolate exterior gives the square its satisfying snap and unmistakable cocoa character.
A peanut butter centre supplies the smooth, roasted counterpoint. This is the part worth cutting open.
A pantry friendly format makes the next square easy to find and surprisingly hard to ignore.
DOODLE
CONCEPT
The proposed box
Looks good on the shelf.
We are building an unmistakable yellow box with a bold wordmark and an honest view of the filling. The illustration shows direction, not final production packaging.
See the box lineupWhere we are
Made to be real.
Our current work is product development: dialing in texture, formulation, shelf life, packaging, manufacturing and the way the chocolate and peanut butter come together. Each has to work before there can be an actual box on an actual shelf.
Want to discuss manufacturing, distribution, or a retail pilot? We would like to hear from you.
Talk snack with us“The brief is simple: make a snack square worth remembering.”
Specific ingredient composition, nutrition facts, package weights, dates and availability will be published after a finished formulation and manufacturing plan are confirmed.